Want to learn more about the ads you see on Youtube videos? Then you are in the right place. Here, in this short article you’ll find out all you need to know about those pesky ads that keep interrupting your videos… and what you can do about them! Read on.
Why YouTube shows ads
Well, the answer to that question is simple. YouTube is the most popular video streaming platform in the internet. And there’s a fine reason for that. Not only is hosts a wide variety of videos and contents… but it is completely free to use and enjoy!
Without even creating a free account, you can access the platform and enjoy all sorts of contents. Of course, creating an account comes with many perks, including creating your own playlists, save your favorites, classify your videos, post, and much more.
But, as they say, nothing is free in this life. That is why the platform needs to earn revenues by hosting paid ads that show in the videos that allow them. The ads might be a bit intrusive for users, but they are what allows the platform to keep running and providing great contents free of charge to all users!
Types of ads on YouTube
When posting a video you can choose many options. One of these is to allow ads to be displayed before or during your videos. This won’t alter your video, but only display short or long ads viewers will see. Some of these ads can be skipped, and some will play till their end.
The advertiser will pay for these ads tpo be displayed. But not always, though: it all depends on whether the viewer has seen the full ad without skipping it, the amount of prints (displays), and much more.
Now, the advertiser will choose on some settings to display their ads – based on your activity and preferences, as you can see below.
About the ads you see on Youtube videos
These ads will be delivered to you based on your account settings, viewer activity, preferences, and more, including:
- Interests shown or set,
- Recent activity,
- Settings and favorites,
- And more!
All you do on YouTube creates little pieces of information that are linked to your account. These will let the platform know if you are a man from Arkansa with a clear interest in golf, or if you are a teenage woman from NYC completely mad about Stranger Things. These pieces of information allow the platform to show ads based on your preferences and interests, thus enhancing the advertiser’s chances for success when promoting their offers, products, contents and more.
More than you know…
But not only your account settings and user activities within YouTube will create these ‘tags’. Your browser activity and history, the websites you visit outside YouTube and many more activities will also create these bits of information for the platform to use.
Just as other Ads services, YouTube ads will consider all these things to deliver you with the most accurate ads based on your interests. Te learn more about how you are being served with these ads, follow this link.
Is there a way to avoid Ads?
Yes, there is. YouTube now offers a paid account free of ads you can opt in, called YouTube Premium. Actually, you can try it for free for 30 days, and then decide. Though seeing videos with no Ads, downloads and special contents is convenient and practical, it comes with a price of about $12/mo or $18/mo to share with family members. There are special prices for students too.
Follow this link and find out much more about the ads you see on Youtube videos and your paid plans options. And enjoy!